Software

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Types of Marketing Tools
Customer Relationship Management (CRM)
Online Advertising
Social Media
Search Engine Optimization (SEO)
Content Creation and Design
Video Marketing
Event Marketing
Lead Capture and Conversion
Lead Generation
Website Optimization and CRO
Lead Nurturing and Email Marketing
Marketing Automation
Data Reporting and Analytics
Digital Asset Management
Team Communication and Collaboration
Project Management

Above lists the different types of tools for every part of your job. Below is our roundup of the best marketing tools in each category. 
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MARKETING TOOLS
Customer Relationship Management (CRM) Tools
1. HubSpot CRM
2. Zoho CRM
3. Zendesk
4. Pipedrive
Online Advertising Tools
5. AdStage
6. HubSpot Ads Tracking Software
7. Perfect Audience
8. Google Keyword Planner
9. AdRoll
10. WordStream
Social Media Tools
11. Iconosquare
12. Buffer
13. Hootsuite
14. BuzzSumo
15. HubSpot Social Inbox
Search Engine Optimization (SEO) Tools
16. Ryte
17. Ahrefs
18. SEMrush
19. Moz
20. Keywords Everywhere Chrome Extension
21. HubSpot Content Strategy Tool
Content Creation and Design Tools
22. Adobe Spark
23. Venngage
24. Piktochart
25. Canva
26. Recordit
27. Kap
28. Adobe Color CC
Video Marketing Tools
29. Wistia
30. Vidyard
31. Vimeo
32. Loom
Event Marketing Tools
33. Eventbrite
34. Facebook Events
35. AddEvent
Lead Capture and Conversion Tools
36. HubSpot’s Free Marketing Tools
37. HubSpot’s Free Pop-up Forms Tool
38. Typeform
39. OptinMonster
40. Sumo
41. Convertflow
Lead Generation Tools
42. Unbounce
43. Leadpages
44. Instapage
45. HubSpot’s Landing Page Builder
Website Optimization and CRO Tools
46. Hotjar
47. Optimizely
48. Lucky Orange
49. Google Optimize
50. Clicky
Lead Nurturing and Email Marketing Tools
51. HubSpot’s Email Marketing Software
52. Constant Contact
53. Campaign Monitor
54. MailChimp
55. AWeber
56. ActiveCampaign
Marketing Automation Tools
57. HubSpot Marketing Automation
58. Drip
59. Marketo
60. Omnisend
Data Reporting and Analytics Tools
61. Digital Marketing Tuner
62. Google Analytics
63. Google Search Console
64. Databox
65. RavenTools
Digital Asset Management Tools
66. Dropbox
67. Google Drive
68. Box
69. Shift
70. Brandfolder
Team Communication and Collaboration Tools
71. Slack
72. Join.Me
73. Zoom
74. Skype
Project Management Tools
75. Trello
 
76. HubSpot Projects
77. TrueNorth


78. Asana
79. Airtable
80. Wrike
81. ProofHub