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10 AI content creation tools to power your social media strategy

1. ChatGPT: Best AI chatbot
2. Jasper: Best for plagiarism-free content 
3. Copy.ai: Best for social media content creation
4. Lately.ai: Best for content repurposing
5. Meltwater: Best AI social listening tool
6. Tribescaler: Best AI tool for Twitter
7. Taplio: Best AI tool for Linkedin
8. Adcreative.ai: Best AI tool for design creatives
9. Digitalfirst.ai: Best AI marketing strategy tool
10. Peppertype.ai: Most affordable AI content creation tool

1. ChatGPT: Best AI Chatbot

ChatGPT was created by OpenAI and is one of the most popular AI chat tools on the market. Its consumer application had the fastest-growing user base, surpassing Tiktok and Instagram. 

ChatGPT is trained on a language learning model and can produce a text output to a text prompt. For instance, social media managers and content writers can use ChatGPT for content creation across platforms by feeding different prompts. You can also ask ChatGPT to create a monthly content plan, or use it for brainstorming. 

While the tool has powerful capabilities, creating social media copy requires great prompts. Not only do you have to ask ChatGPT for a specific content output, you also need to enter enough information about your company and product/service to get accurate results. 

Here’s a sample prompt you can use to create social media copy on ChatGPT. Replace the bold item with relevant information about your product:

“Write 50 words copy for a product called “CreatorGrowth” that helps struggling content creators get more followers and earn money in 30 days with guarantee, then ask them to sign up at CreatorGrowth.io.” 

Seems tedious, right? Thankfully, you don’t have to do this all on your own. Fiverr has ChatGPT prompt experts you can hire to create prompts and content that fits your business’s needs.

Pros

• High flexibility for outputs
• Unlimited words and conversations
• Free tool
• Can provide feedback and request edits

Cons

• Difficult to create effective prompts for social copy, high learning curve
• Can’t follow brand voice unless told to
• Factual inaccuracies
• Experiences high demand and is often unavailable during peak hours

Pricing

ChatGPT is currently free to use, but a $20/mo ‘ChatGPT Plus’ plan was launched on February 1, 2023. Paid users will have access to ChatGPT even during peak times, and will get access to new beta features.

2. Jasper: Best for plagiarism-free content

Jasper is an AI content writing tool that can create high-quality content for all social media platforms. It uses GPT technology to emulate human writers through natural language processing and deep learning. 

With Jasper AI, you can create plagiarism-free, original content that can be repurposed across platforms. Think of Jasper as your very own ai writing assistant. On sandbox-style AI tools like ChatGPT, the user has to create a different prompt for every content output. But on Jasper, you can use 50+ templates to create a piece of content for different use cases with similar text inputs. There are templates for: 

• Facebook ad copy
• Instagram photo captions
• YouTube scripts
• Marketing copy

You also get a 5-day free trial with 10,000-word credits to try Jasper without buying it.

Pros

• 50+ AI templates like sentence expander, AIDA framework, Facebook ad headline, and more for increased functionality
• Pre-built recipes for content workflows and various types of content
• Integrations with Grammarly, Copyscape, and Surfer SEO
• Chat feature that operates as a virtual assistant
• Easy-to-use interface
• Plagiarism checker
• Supports 30+ global languages

“Jasper helped us streamline our social media strategy,” says Alex Milligan, Co-founder and CMO of NuggMD. “We could also generate captions much faster, allowing us to focus on other important things, like influencer marketing and online presence.”

Cons

• One of the most expensive AI tools in the market
• Has word count limits, no matter which plan you choose
• Factual inaccuracies, especially with statistics and data points
• Limited tone of voice options
• No mobile or desktop application
• Linkedin and Twitter templates are limited

Pricing

• Boss Mode: $82/mo (if paid annually) and $99/mo (if paid monthly). You get 5 user seats, 50,000 words, and all other features except document sharing, member usage limits, and AI brand voice. You also get email and live chat support.
• Business plan: custom pricing based on your requirements. You can customize your plan by adding more words, user seats, and custom AI templates. 

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3. Copy.ai: Best for social media content creation

Copy AI is a content-generation tool with unlimited text generation. It’s best for creating short-form content like Facebook posts, YouTube descriptions, TikTok scripts, Instagram captions, LinkedIn posts, and Pinterest descriptions. 

Copy AI has 90+ templates for copywriting (as opposed to long-form blog content). If you find templates too restrictive, you can also use a ‘Freestyle’ generator to get a specific output.

Pros

• 90+ copywriting frameworks
• Unlimited projects and word count
• Product tutorials in the help center
• Simple and clean interface
• Works with 25+ languages
• 7-day free trial

Cons

• Long-form content can take a while to generate
• Works best for short-form
• Factual inaccuracies with statistics and data points
• Can’t ask AI for small edits or changes, you either change your inputs, regenerate the response, or edit the copy yourself

Pricing

• Free plan: 1 user seat with unlimited projects and all copywriting tools.
• Pro plan: $36/mo (if paid annually) and $49mo (if paid monthly) and offers 5 user seats, 25+ languages, unlimited projects, copywriting tools, and priority email support.
• Enterprise plan: Custom pricing. You can choose your features according to your content needs. You also get API access, an AI assistant, a chat interface, and workflows library.

4. Lately.ai by Hootsuite: Best for content repurposing

The biggest challenge with an AI writer is that they don’t know about you, your business, or its products.

Lately is a unique AI tool that repurposes social posts from your long-form blogs, podcasts, or videos—keeping the same brand voice and style in its AI-generated content. 

After integrating with Hootsuite, Lately provides AI insights that inform content creation.

We spoke to Kate Bradley Chernis, CEO at Lately.ai:

“Lately will learn the individual voice of any brand or individual and pinpoint the ideas, words, and phrases that will convert any target audience,” she says. “Lately users spend 84% less time writing, enjoy 12x more engagement, and generate 2x leads.”

Ling App uses Lately to create social media posts. Here’s an example:

“Ling helps us create social content in a shorter time period. Before posting, our editorial team ensures that the human touch is still there,” says Simon Bacher, Co-Founder and CEO of Ling App.

Pros

• Generate multiple social media posts within minutes
• Content for all major social media platforms—Facebook, LinkedIn, Twitter, Instagram, and YouTube
• Beginner-friendly and easy-to-use interface
• Invite your team members to edit and approve content together
• Built-in social media scheduling tool

Cons

• The results with Lately are not always perfect. You have to tweak your posts according to your content preferences.
• Lately cannot generate content from text prompts. It can only convert long form text into short-form content.

Pricing

• Startly plan: $19/mo (if paid annually) and $29/mo (if paid monthly). This plan is for solopreneurs who want to generate content from text only. The scheduling feature is not available with this plan.
• Litely plan: $39/mo (if paid annually) and $49/mo (if paid monthly). You get text, audio, and video content repurposing tools. It’s perfect for small business owners.
• Professionally plan: $99/mo (if paid annually) and $129/mo (if paid monthly). This plan is best for teams who need more user accounts and control. It has all the features of the Litely plan with an additional captioning feature.

5. Meltwater: Best AI social listening

Social media strategy can’t exist in a vacuum. Before you post, ensure you’re updated on recent developments in your space to avoid seeming tone-deaf or outdated.

Meltwater is a media monitoring and social listening tool. It offers real-time business insights to measure your company’s reputation against other brands. 

Meltwater also has social media management tools for scheduling content and measuring performance.

Pros

• Unlimited keyword search
• Social listening tool shows conversations about your business 
• Warns you early about a crisis

Source: G2

Cons

• Social listening tool doesn’t provide data from videos
• Reputation monitoring tool sometimes gives false alerts for a crisis

Pricing

Meltwater provides custom pricing. You can contact their team and request a demo.

6. Tribescaler: Best AI tool for Twitter

Tribescaler is a content creation tool for creating irresistible Twitter hooks. To use this tool, write your hook idea in the box. Next, choose a template of your choice and click on ‘generate hooks.’ Now, you have a list of hooks for your tweets thanks to the AI content generator.

“Tribescaler acts as a writing assistant and personal collaborator for Twitter,” says Alex Banks, Co-Founder at Tribescaler. “It’s powered by AI to create better & faster hooks, trained for virality.”

Pros

• Generate Twitter hooks in a few seconds
• Easy to copy and paste hooks into Twitter
• You get full rights to the hooks you generate
• Hook library with thousands of hooks across different categories

Cons

• No option for scheduling tweets
• Tribescaler does not offer any customization or automation options

Pricing

• Free plan lets you generate up to 500 words per month. You can access 20+ hook categories, the hook library, and AI tools.
• Pro plan costs $49/mo with unlimited generated words. It has everything in the free plan, plus early access to its thread writer and new features.

7. Taplio: Best AI tool for Linkedin

In 2023, Linkedin is arguably the most important social media platform for a business. In fact, the same CMI benchmark report shows 96% of B2B content marketers use Linkedin as their preferred social media platform.

Taplio is an AI tool designed specifically for building a personal brand and producingn written content on LinkedIn. You can create and schedule posts, keep track of analytics, and do client outreach with ease. Not only does Taplio simplify creating Linkedin posts, the content assistant also helps you reach out to relevant accounts in your industry.

We spoke to Tom Jacquesson, Co-founder of Taplio: 

“We created Taplio to help individuals and SMBs better leverage LinkedIn,” he says. “With Taplio, you build a strong personal brand that attracts business opportunities, without having to spend half the day on Linkedin.” 

Pros

• Analytics tool gives you insights on your Linkedin profile
• User interface is easy to use
• AI writing coach is a robust tool that can write, re-write, and complete posts you’re stuck on
• Understands LinkedIn algorithms
• Can add your team members to collaborate
• Search for similar accounts in your industry
• 7-day free trial

“Happy to say that Linkedin’s search sucks. I use Taplio for audience research—it gives me content inspiration, and new people to follow,” says Tim Hanson, in a Linkedin post. 

Cons

• No mobile app
• No free plan, could be too expensive for small businesses on a budget
• AI writing feature not available for the starter plan

Pricing

• Starter plan: $39/mo and gives you content inspiration, a scheduling feature, and a profile analytics tool.
• Standard plan: $55/mo, and you get everything in the starter plan plus AI writing, a relationship-building tool, and team features.
• Pro plan: $71/mo and has everything from the standard plan and some advanced link-building features.

All plans are billed annually.

8. Adcreative.ai: Best AI tool for social creatives

Adcreative is an AI-powered tool that helps you create advertisement and social media creatives. You can either download them or share them directly on your social media accounts. This tool can also create headlines and social media posts for all major platforms.

You also get creative insights on your social posts. Adcreative shows key performance indicators, like CTR (click-through rate) and conversion rates. The tool learns from your social activity to produce more targeted results each time.

Adcreative claims to give you 14x better conversion rates than ad creatives designed with no data-driven approach.

Pros

• Adcreative generates high-quality creatives with a few text inputs
• Can add your brand colors to generate multiple ad templates
• Scoring feature lets you choose the best-performing creative to post
• Can analyze large amounts of data to give you performance analytics based on your audience’s behavior
• Get access to stock images

Cons

• Has integrations only with Facebook and Google, not Instagram
• Creative styles can be repetitive after a few generations

Pricing

• Starter plan: $29/mo and offers only 1 user seat with 10 credits
• Premium plan: $59/mo and offers 2 user seats with 25 credits
• Ultimate plan: $99/mo and offers 2 user seats with 50 credits
• Scale-up plan: $149/mo and offers 3 user seats with 100 credits

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9. Digitalfirst.ai: Best AI marketing strategy tool

Your business needs a good marketing strategy to scale online. But small businesses without a dedicated marketing team can struggle in this department. 

Digital First AI is an AI marketing assistant that can create marketing funnels, and generate business content ideas, social media copy, and graphic designs. It’s more than just a social media tool—it’s an all-in-one service for marketing your brand. 

Pros

• Generate a complete business plan
• Easily assign tasks to your team
• Create marketing funnels without any prior knowledge
• Get 1000+ proven tactics to reach your marketing goals
• Generate quality images for your social media with single-line text input

Cons

• It doesn’t offer an API
• Like all AI content, it may require editing

Pricing

• Basic plan: $47/mo (if paid annually) and $59/mo (if paid monthly). You get 400 AI credits, and there are limited features designed for one user. The basic plan does not have team collaboration features. 
• Pro plan: $79/mo on annual billing and $99/mo on monthly billing. You get 1200 AI credits and 3 user seats for team collaborations.
• Expert plan: $159/mo on annual billing and $199/mo on monthly billing. It gives you 2500 AI credits and 10 user seats. 

10. Peppertype AI

Peppertype is an AI assistant that helps you write better content. It uses GPT technology to create content for social media, copywriting, product descriptions, SEO content, and E-commerce.

This tool has a sleek design and easy-to-use interface so writers can focus on creating quality content and without the learning curve.

“There’s a real struggle to create short-form social copy, and it slows down the entire content cycle,” says Pawan Rochani, Head of Brand and Partnerships at Peppertype.ai. “Peppertype can save a business time by helping in ideation, and generating creative content.”

Pros

• 50,000-word credits
• 3-step content creation process
• 40+ content styles available
• AI templates
• Collaboration and sharing tools
• Responsive customer support
• SEO-optimized
• Work on unlimited projects

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